Lost Forty Shakes Up Summer with Canned Marg Launch!
Attention all margarita enthusiasts: Lost Forty Brewing, an Arkansas-based brewery, marks its 10th anniversary with the launch of its first Ready-To-Drink Cocktails – canned margaritas. Just in time for summer, you can enjoy the refreshing taste of Lost Forty’s locally-made signature marg wherever the sunshine takes you.
“Our goal is to incorporate Arkansas flavors and inspirations into our products,” says Amber Brewer, Lost Forty” and this canned marg is no exception. We’re using top-shelf ingredients, like 100% real Reposado tequila from Mexico and freshly squeezed lime juice, all balanced perfectly with a touch of Rock Town Distillery’s (AR) own triple sec.”
Local Love in Every Sip
Lost Forty isn’t just passionate about bringing delicious drinks to Arkansans; they’re committed to supporting the local community. This canned margarita is a true testament to that dedication. “We’re proud to partner with Rock Town Distillery,” continues Amber Brewer, “their handcrafted triple sec combined with our fresh lime juice and just the right amount of salt and bitters adds a depth of flavor and freshness you won’t find in any other ready-to-drink margarita.”
Perfectly Portable Party Starters
Ready-To-Drink (RTD) cocktails are a growing trend in the beverage industry. According to the latest report from BevAlc Insights, the popularity of RTD cocktails has been steadily increasing, with an estimated 34% of consumers planning to purchase RTD cocktails this year, a 2% increase from last year. In addition, many consumers are also open to trying new brands, indicating a promising market for newcomers like Lost Forty’s canned margaritas. “Many consumers [reach] for RTDs because the category offered more ingredient transparency than competing categories like hard seltzer. As the category matures, it continues to expand the breadth of the offerings, with nearly every popular cocktail now available in a convenient, ready-to-enjoy format,” says Liz Paquette, the head of consumer insights at Drizly. “We’re excited to meet Arkansas where it is this summer - outside, enjoying the Natural State!’” says Amber Brewer, Lost Forty. Whether chilling by the pool, grilling out with friends, or enjoying a sunset on the lake, Lost Forty’s canned margaritas are the perfect companions. This product, conveniently packaged in recyclable cans and 4-packs, is perfect for your next Arkansas adventure.
A Toast to a Decade of Lost Forty
As Lost Forty celebrates ten years of award-winning brewing in Arkansas, this canned margarita is more than just a new product; it’s a toast to the loyal fans who’ve made it all possible. “Here’s to a decade of good beers, good friends, and good times,” says Amber Brewer,
Lost Forty. We can’t wait to share a can (or two) of our margaritas with you this summer!”
Lost Forty’s canned margaritas will be available at liquor/package retailers throughout Arkansas starting May 1st. Find a retailer using the Lost Forty Brewing Beer Finder Tool and add a four-pack to your cooler before hitting the great Arkansas outdoors!